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Mrinalini Chowdhary
2 min read
How do you differentiate your loyalty program from competitors?
Differentiating a loyalty program lies in a strong Program Concept that connects deeply with the brand’s vision and customer...
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Mrinalini Chowdhary
1 min read
How can we align our program goals with business objectives?
To align program goals with business objectives, loyalty programs should directly support key business metrics such as revenue growth...
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Mrinalini Chowdhary
5 min read
How the Golden Circle Shapes a Purpose-Driven Loyalty Program
In today's fiercely competitive marketplace, I find myself constantly on the lookout for innovative strategies to foster customer loyalty...
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Mrinalini Chowdhary
5 min read
A Successful Marriage - The Ultimate Loyalty Program?
If there’s one thing I’ve learned, both as a professional dealing with loyalty programs and as someone navigating my marriage, it’s that...
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